Nimbus Boats Sweden AB acquires Finnish boat manufacturer Bella Veneet Oy.
Swedish boat manufacturer Nimbus has acquired 100% of Bella-Veneet Oy’s business operations from Raimo Sonninen and Brunswick Marine. The acquisition includes the retail business Flipper Marin AB in Täby, Sweden.
About Bella Boats
Bella-Veneet Oy has been under the leadership of Raimo Sonninen since 1970. The company manufactures boats in Kuopio and Larsmo, Finland and employs in the region of 150 people. The Bella Group consists of four different brands; Bella, Flipper, Aquador and, the most recent addition, aluminium boat series Falcon. Exports currently account for 78% of sales, with customers in 25 countries. The collaboration with Brunswick Marine, manufacturer of the Mercury engine, which began in 2003 when Brunswick acquired a 36% stake in Bella-Veneet Oy, will continue undiminished after the acquisition.
Nimbus Boats opened for business in 1968 and is one of Europe’s leading leisure craft manufacturers. With a Scandinavian approach to design and functionality, Nimbus develops vessels for the boat life of today and tomorrow. The company’s products are characterised by their seaworthiness and functionality, by their environmental awareness and by the care taken in their manufacture. Aside from the Nimbus brand, the company also develops, manufactures and sells the brands Alukin and Paragon Yachts for the global market. Nimbus’ head office is located at the Royal Gothenburg Yacht Club (GKSS) harbour in Långedrag, Sweden. Production takes place at three locations, with the main production unit located just outside Mariestad, Sweden. Vessels are sold to consumers via a global network of dealers. Approximately half of all sales are accounted for by wholly-owned resellers and half by independent dealerships. The percentage of exports is in excess of 70% and the company’s turnover for 2018 is estimated at SEK 500 million. The company has 145 employees.
“Through the merger of two boat manufacturers with such strong traditions, our presence will be reinforced in the Nordics and, from this perspective, we will create a robust platform for further global expansion. As we now become a true house of brands, care must be taken to nurture and balance our brands in relation to one another. At the same time, our joint dealers will have the opportunity to offer the market an even more complete range adapted to all types of boating that may take place in their local areas. In fact, we are also creating a number of synergistic benefits in terms of both product development and our supply chain,” says Jan-Erik Lindström, CEO of Nimbus.